ETRO MMXVIII - In Praise of Paisley

In Milan’s renowned fashion district on Via Montenapoleone, the epitome of paisley design can be found at Etro’s flagship boutique.  Since 1968, Etro has made paisley its signature pattern by creating exciting variations for wardrobe and home.  The latest women’s collection features luxurious knitwear with oversized swirls that exaggerate paisley’s organic shapes.  Cashmere scarves flaunt daring color combinations that link paisley’s exotic history to current trends.

Trompe l'oeil tassels-reminiscent of traditional Asian decorative knotting-seemingly swing across this Empire-waist midi dress. Velvet trim and ribbon ties at the neckline add to the ornate richness.

Etro is looking ahead to the next fifty years with Veronica Etro as Creative Director of women’s fashion.  Her influence has diversified the collection with an eclectic vibe that appeals to world travelers.  Lavish patterns inspired by Bombay and the American Southwest add warmth to a cold day.  Bold color-block accents contrast beautifully with paisley’s delicate characteristics.  Traditional prints are energized with metallic threads, and Etro’s high-rise, high-end jeans are embellished with elaborate embroidery.   

Paisley is a versatile pattern that adapts to the imagination.  Sometimes it’s like looking through a kaleidoscope, other times it’s reminiscent of a Haight-Ashbury poster from 1968.  Paisley is whimsical.  It's poetic.  At Etro, paisley is the muse.

Macro paisley patterning boldly flourishes across an Italian-jacquard sweater that's belted at the waist to balance the widely flared, kimono-inspired sleeves.

Tasseled ties and flared sleeves further the bohemian feel of a wool-blend jacket knit with an Eastern-inspired paisley motif.

Placed geometric motifs and printed fringe give dynamic boho flair to an asymmetrical knit dress that's wrapped to look like a cape enveloping the body.

Vivid colors enliven the intricate paisley pattern on a luxurious, cashmere-kissed modal scarf crafted in Italy.

Vibrant tassel-tipped ties secure this flowing robe-like piece patterned with psychedelic paisley and blossoming lilies for upscale bohemian glamour.


Soft fringe trim elevates a luxurious, cashmere-kissed modal scarf fashioned in richly colored paisley.

Perhaps the most feminine trench you'll ever find, this coat is cut from vibrant Italian taffeta with a tie belt cinching the flattering, skirted silhouette.

Mirror-image paisley patterning artfully pops on this split-neck sheath made from Italian floral brocade that lends even more visual interest.

Bohemian with a bit of Southwestern flair, this Swiss dot midi dress is emboldened with mixed color blocking and Ganado-inspired geometric patterning. Billowy ruffled sleeves and a breezy handkerchief hem make the look even more eye-catching.

Vivid colors enliven the intricate paisley pattern on a luxurious, cashmere-kissed modal scarf crafted in Italy.

Fierce or feminine-this two-in-one Italian-jacquard jacket reverses between animalistic tiger stripes and abstract poppy patterning. Passementerie trim and paisley-embroidered covered buttons look polished, no matter how you wear it.

Swirling jacquard paisley and soft fringe trim add to the bohemian charm of this oversized knit poncho, perfect for warming up on transatlantic flights.

Contrast color blocking boldly sets off the psychedelic, swirling paisley of this long-sleeve tee in a lightweight wool-blend knit.

Floral patterning and signature paisley colorfully flourish on a stretch-crepe dress that flatters with a seamed natural waist and full A-line skirt.

Etro explores a fantastical animal kingdom with this paisley-print puffer printed with crowned lemurs, owls and reptiles. Cozy down insulation and a pillowy shawl collar keep you warm as you travel to your own exotic destination.

A blousy bow rests upon a soft bed of ruffles at the neck of a diaphanous silk blouse topped with swirling paisley for Etro's signature bohemian spirit.

The psychedelic paisley and blossoming lilies that pattern this tailored A-line exude the upscale bohemian glamour Etro is known for.

True to Etro's nomadic spirit, this robe-like dress dazzles with an eclectic mix of graphic and floral textile motifs before finishing with a fluttery hem trailing off to one side.

Swingy tasseled ties animate the trompe l'oeil motif of a relaxed peasant blouse flourishing with an Eastern-influenced paisley print.


Inspired by children's storybook illustrations, this tie-neck silk dress features a colorful floral print that transports you to a blossoming poppy field.

Tiny stars and dusky blooms accent an exquisitely soft cashmere scarf printed in a dramatic sky map.

Trompe l'oeil tassels, subtly inspired by traditional Asian decorative knotting, create the illusion of ornate embellishments on this paisley-print jacket.

Blossoming flowers and swirling paisley in a psychedelic spectrum of hues imparts Etro's signature bohemian spirit to a crisp stretch-poplin shirt.

Ganado-inspired patterning, serape stripes and soft fringe give a distinctly Southwestern vibe to this oversized wool-blend poncho.


Scrolling paisley and a floral-embroidered waistband add a signature flourish to flared stretch jeans while calling attention to curves.


A softly colorful Italian scarf tipped in just-right fringe glimmers and gleams with the barest of metallic threading.