The Denim Continuum

As fashion trends move back and forth between the USA and the UK, the love for denim never fades.  It’s part nostalgia, part youthful idealism, and full-on comfort that gives denim its continuous appeal.  Jeans have earned a more prominent role in closets because designers offer more flattering fits in styles that are reminiscent of past decades.  With headquarters in LA and London, FRAME is inspired by the modern and vintage duality of denim when designing their must-have-now jeans.  They understand that sometimes you want jeans to be industrious other times glamorous, but mostly you want them to feel good.


Polished anchor-embossed buttons reinforce the naval inspiration of a traditional double-breasted peacoat tailored from hearty wool. Only a few left.

FRAME produces a wide array of denim washes ranging from a pale shade of Dupont Drive to a dark Queensway navy.  The variety of lengths resembles a fashion trend line from 1970’s bell-bottoms to the latest “Le Crop” options.  FRAME pushes the boundaries of distressed jeans with torn, cuffed, and frayed styles that project just enough rebellion to appeal to your feisty side.  There’s something about a ripped “you’re not the boss of me” knee that lets people know you’re a freethinker.

FRAME pays homage to London’s proper past with Victorian tops that are just right for picture-perfect days in LA.  For a cold London morning, their classic peacoat keeps you warm on your way to the Tube.  Boyfriend jeans are easily transformed into a casual office outfit when paired with the corduroy blazer and ankle boots by Marc Fisher.  While the mini boot jeans in black noir are better suited for a time when you’re off-duty and offline.

Years ago you made a promise to be true to yourself.  Wearing your favorite jeans reminds you to keep the faith.  It’s not enough to be outspoken, you have to take action to honor your true-blue self.  Don’t waver.  There’s room for outliers on the denim continuum.


Sharp checks underscore the timeless sophistication of a double-breasted peacoat cut from a cozy wool blend.

Color-blocked cropped hems give laid-back character to slim, straight-leg jeans that are ready for coffee dates and weekend errands.

Clean, sleek styling with a pointy toe and wrapped block heel puts an uptown spin on this season's essential bootie.

Pretty popcorn stitching creates whimsical texture on this cozy turtleneck sweater knit from a warm wool blend.

Burnished rivets decorate the Western-inspired yoke on classic straight-leg jeans woven from premium stretch denim.

Puff sleeves balance the cropped hem of this wonderfully plush sweater knit with a whisper of wool.

A bold block heel grounds this ankle boot in contemporary-chic sophistication.

A classic tuxedo jacket, tailored with a slim, single-button silhouette, takes on a more formal look in lush stretch velvet.

Overlapping panels create a cool, wrap-style waistband at the top of these buttery soft leather pants.

Inspired by '70s styles, these dramatically flared jeans are cut from soft, midweight stretch denim with artful fading and whiskering.

Footwear-flaunting hems and a faded blue wash give FRAME's signature high-waist skinnies plenty of laid-back attitude.

Velvet details offer hints of plush texture on this diaphanous silk dress peppered with ditzy polka dots.

London-inspired style combined with the quality of the LA denim industry informs go-to skinnies cut with raw hems.

Tactile corduroy stripes impart subtle dimension to a neatly tailored blazer.

Sharp tailoring results in a slimmer boyfriend jean made from faded stretch denim in a straight-leg fit that subtly tapers to just above the ankle.

Curly cream-colored shearling complements the smooth inky leather of this sumptuous biker-style jacket.

A tapered stacked heel perfectly balances the dramatically pointed toe of a contemporary bootie.

Delicate ruffles trim the high neck and exaggerated cuffs of this darkly romantic blouse sewn from silk and finished with a prim row of covered buttons.

Sumptuous silk in a pristine ivory hue elevates the Western style of a jaunty tie-neck blouse.

London-inspired style combined with the quality of the L.A. denim industry informs a chic pair of go-to jeans in a classic skinny cut.

Harness hardware adds moto edge to this pointy-toe boot.

Subtly kicked-out hems balance out the curve-hugging fit of these supersoft stretch-denim jeans.

Puff sleeves blouse over the extra-long ribbed cuffs on this plush chenille sweater.

A high, on-trend rise balances the flared legs of these retro-inspired jeans crafted from premium L.A-made denim. Subtle fading detailing the blue wash offers figure-flattering definition.

A Western-inspired bootie-styled with reptile embossing underlying the ornate cutouts-provides cool texture and downtown character.

Fluttering fringe dripping from the hem and cuffs of a Western-inspired suede jacket swishes and sways with your every move.

A subtle herringbone weave imparts classic style to a streamlined single-button blazer cut from lightweight cotton with a hint of stretch for comfort.

FRAME's cult-favorite skinnies are cut from inky-dark stretch denim that hugs curves before easing into split hems highlighted by polished rivets.

A slouchy shaft provides a chic, modern update for this block-heel boot.