The COS Pedigree

You can see the resemblance.  Neat silhouettes.  Boxy proportions.  Urban simplicity.  It’s that unmistakable Swedish pedigree you’ve already been introduced to by H&M that identifies COS as a family member.  By paring down clothes to the most essential details, COS maintains a clear expression of their preference for "timeless design that lives beyond the season."  This understated approach to fashion has gained international appeal in Europe and Asia over the past seven years and COS will open new stores in New York and Los Angeles soon.  

With an emphasis on sophisticated separates, the COS brand focuses on high-end design that's priced for upwardly mobile professionals.  Exacting standards and innovative fabrics have lead to the popularity of wearing COS Block Heel Sandals with a crisp Shirt Dress or elegant Side Pleat Trousers.  Casual has the air of refinement in an open-front blazer that defies classic proportions but still manages to look chic in an office or a wine bar.  And oversized wool coats with structured raglan sleeves are gently tapered to tone down the volume.

Unlike most H&M stores, the COS boutique in London has the aesthetic of a modern art gallery. Racks of clothes are on display like fashionable artwork crafted in a genre of muted colors and astute angles, and the spacious floor plan is a striking contrast to the ornate architecture of the historic building.  The stylish ambiance of the store complements COS's judicious reuse of resources.

As you await the arrival of COS in the USA, their web site is good place to get acquainted with the COLLECTION OF STYLE inspired by Scandinavian roots.